Internet Marketing!

Internet marketing expert James Schramko recently got together with another seasoned online marketing strategist Luke Moulton to deliver a podcast detailing what really goes on behind the scenes of a podcast.

Sydney, Australia (PRWEB) May 18, 2012

In a recently posted podcast on his blog InternetMarketingSpeed.com, online marketing master James Schramko interviews veteran podcaster Luke Moulton on the ins and outs of making a podcast, in the process, revealing some less well known details about the experience. The podcast is replete with insider knowledge with Schramko and Moulton providing tips and warnings about the entire endeavor. The podcast effectively primes anybody considering taking up podcasting.

Schramko and Moulton have fellow marketing expert Tim Reid as one of their common denominators. Reid is Schramko’s podcasting partner on Freedom Ocean.com and was Moulton’s co-host in online talk show Small Business Big Marketing. Reid’s name comes up several times in the interview as the two swap anecdotes on their respective podcasting experiences.

The discussion, which runs for about 45 minutes, thoroughly covers the topic of podcasting. It answers many beginner questions, such as “How professional do you need to go for your first podcast?”, “Does a recording studio help?”, “How do you invite interviewees to record with you?” and “How do you start a podcast?”. It also furnishes key information on technical matters such as the Apple iTunes algorithm, podcast plugin installation and retro-adding to iTunes, podcasting formats, etc.

Alluding to the time Schramko guested on the Small Business Big Marketing Show, Moulton lists some of the benefits of his podcasting experience, “Getting to talk to experts, learning from it, and certainly, building authority as well. It’s been a fabulous vehicle for that.”

Schramko describes that particular guesting stint as his first involvement with a more professional podcast, complete with an official bump-in and a disclaimer bump-out and executed in a professional studio. Upon receiving a wave of sales after the interview, he realized the power of having that audience.

Building an audience is essential in making an effective podcast and Moulton has some tips on how to successfully do that. He points out that consistency is a key factor, advising podcasters to have 4 to 5 shows a month. He also highlights the importance of getting good interviewees with good stories to tell, and then leveraging their audience as well.

Schramko explains, “Podcast is a traffic source rather than a product. For me, having a traffic source has been really beneficial for the rest of my business.” Both he and Moulton agree that podcasting is a fantastic platform to build authority and trust. It can be a very powerful business tool when done correctly. “It’s good to have a strategy when you set up a podcast, have an understanding of where it leads to and what comes next,” states Schramko.

Moulton expresses his thoughts on the growth of podcasting. “I think it’s a growing trend,” he observes. “Podcasting is a very popular medium to consume content.” He also mentions that with Apple and the way it is going with its technological innovations, podcasting will only keep on increasing in popularity.

The two also discuss the iTunes ranking algorithm, which is not published, unlike the Google algorithm. Moulton shares his conclusions on how an iTunes show can rank well, mentioning the number of people looking at a podcast iTunes profile and subscribing to the feed, as well as frequency of podcast episodes, to be some of the elements that can influence ranking.

The discussion touches on topics such as professional podcasting production values, the double-headed recording technique, podcasting equipment, Facebook campaigns and Authority Leverage, plus many more. When it comes to the option to polarise an audience, Moulton advises, “I think being yourself, the people who enjoy your format and the way you talk will gravitate to you, and they’re the audience that you want.”

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebJames_Schramko/InternetMarketingSpeed/prweb9522268.htm

05/17/2012 (press release: QamarZaman)

The effects of the recent (and ongoing) Google updates continue to be felt by many who have seen a significant decrease in traffic flow from lower page ranking positions than they previously enjoyed. Some webmasters have yet to see any positive change from efforts to regain prime positions on Google and other major search engines.

Content quality is an extremely important factor in seeing competitive indexing today than was expected in past years. This is because Google has taken additional steps to ensure that users are not bombarded with information that is not useful to them in query results.

With Google’s efforts to develop a more “intelligent” search engine with its algorithm changes, it is important that webmasters, particularly those who have been hit hard by the Panda update, formulate more effective strategies for developing high-quality websites that meet or exceed Google’s standards. The following are tips for helping one achieve this goal.

• Be an authority – An authority is viewed as a source of trusted information. Pay attention to the needs of users and assess whether the content one is providing is useful and can be trusted by those seeking to benefit from its value.

• Ask what would Google think? – Google is becoming more comprehensive in defining and understanding what content is of high quality and what is not. Ask yourself whether you as a major search engine seeking to weed out irrelevant information would view your content as meeting a high standard of quality.

• Be original – Content that is mass-produced across various sites is not typically deemed beneficial to users who are repeatedly exposed to it again and again, but are seeking unique results for their queries. Original content and freshly updated web page content adds value to one’s site because users will typically give it more attention than something they’ve already viewed before.

• Remove redundancy – Within one’s site, trying to recycle content so that the same message is delivered a variety of different ways can lead to users turning away completely from the site. Users will likely find more value if each page within a site has its own unique offer.

• Post information you too would recommend – Relying on market statistics to determine what target audiences most likely would recommend to others can be useful; however, it is important for publishers of content to also put themselves in the position of users and ask and answer truthfully, “is this something I would feel compelled to share with someone else?”

• Implement quality control – Quality control is not limited to tasks such as manufacturing goods or getting feedback on how one may deliver better quality services. This also applies to exposing users to content on the web. Publishers can create a quality checklist for their projects to use for determining whether content meets outlined quality expectations and whether it has provided users with what they were seeking.

• Remove pages that possess little to no quality – Removing pages that have hindered a site from becoming indexed can be beneficial for achieving a better ranking. Modifying content on these pages may also help to serve the same purpose.

For more information about achieving higher page rankings on major search engines like Google, please visit qamarzaman.us. Qamar Zaman specializes in Lawyer Internet Marketing and SEO Services.

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