However, most sites neglect to include an SEO professional in the planning, design, development and launch phases of the project, typically resulting in a loss of SEO performance post-launch. While an experienced SEO professional can certainly come in afterwards to guide the team through a strategy to revive the site’s SEO performance, this process typically takes three to six months of planning, rework from the design and development teams, and a loss of traffic and revenue in the interim.

Speaking from experience helping clients through many platform changes, redesigns, domain moves and other assorted SEO pitfalls, these are my best tips for arriving at the other end of the launch with your search engine rankings safely intact.

Migrations on the Same Domain

Most migrations occur on the same domain, where a site needs to implement a new ecommerce platform perhaps, or is redesigning the site for better branding and usability. Even if the subdomain, domain and top-level domain (“TLD,” such as .com) don’t change, the URIs are likely to change in these situations. And anytime a URI changes there will be an impact on SEO.

URIs are the name by which search engines know your pages. It’s how they’re stored in the engines’ indices. Changing those names without warning or helping the engines understand how the new URIs relate to the old URIs they have indexed is like starting all over again with fresh pages that have no history or link popularity. That’s essentially SEO suicide.

The first step is to bring in an SEO professional at the start of the project. Until the wireframe redesign stage, it’s unlikely that the SEO will do much more than absorb information, but that background can be invaluable when it comes time to actually making recommendations. The SEO professional should be involved all the way through design, development, pre-launch testing and post-launch monitoring.

URLs and Migrations on the Same Domain

Whenever possible, keep the URLs the same. In a cosmetic redesign, where the same pages are getting new skins, this should be entirely possible. In a more complex redesign or a platform migration, URIs are likely to change. When there’s a one-to-one match between pages, make every effort to use URL rewrites to convert the new URI to the same old URI that the engines know and love for that page. For example, if a site has a sweater category page before and after the redesign or migration, and the purpose of that page will remain relatively constant, then the platform’s new URL of http://www.jillsclothingsite.com/sweater-x147gh?cid=43 should be able to be rewritten to the pre-migration URL of http://www.jillsclothingsite.com/sweaters/. Even if URL rewrites are only done for the most important pages of the site – those that drive significant organic search traffic and sales and the major category pages – it’s better than changing every URI on the site. Protect the majority of your organic search traffic and sales by keeping the same URIs for the pages that drive the most organic search traffic and sales.

If the URIs have to change, 301 redirects are the best bet to preserve as much of the site’s link popularity and transfer it to the new URIs. This transfer is critical to not only infuse the new URIs with link popularity and to communicate to the search engines that the URI that they have indexed has moved and should be de-indexed and replaced with this new URI. If you’re unable to use 301 redirects for some very important reason, use cross-domain canonical tags — explained here in Google Webmaster Tools. It’s important to note that canonical tags are suggestions to the search engines while 301 redirects are commands, so be certain that 301 redirects are truly not a viable option before settling for canonical tags.

Some marketers try to play it safe by running the old and new sites simultaneously to ensure that users don’t encounter broken links from various marketing channels. Sites that do this must apply 301 redirects to the old URIs, or the old and new sites will be considered full-site copies of each other and could face duplicate content issues. At the very least, the engines will serve a confused mixture of the old and new URLs to searchers, throwing off the site’s ability to measure the success of the transition to the new site. At worst, the site could drop out of rankings entirely because the new site will be indexed based on internal links but the old orphaned site will have the benefit of the external links its pages have earned over the years. So a few of the strongest old pages may still rank, but the new pages won’t have the benefit of any external links to help them rank and drive traffic and sales.

Navigation and Migrations on the Same Domain

Oftentimes a new design rejiggers the navigation, adding or removing categories and subcategories, merging or splitting categories and subcategories, adding or removing rollovers or other features. Check the URI implications of any navigation change very carefully. Copy all of the URLs in the header navigation and all the URLs in the side navigation and compare the list with the URLs produced on the development site for the header and side navigation. If there’s a large degree of change, expect a similarly large degree of risk to the SEO performance of the site. Push to keep the same URI or at lease do 301 redirects to preserve as much link popularity and trust as possible.

Once the SEO professional can get access to the development or testing environment, he or she will want to identify how many URIs are changing site-wide and whether new sources of duplicate content are being generated. The easiest way to do this is to crawl the site — see “8 Reasons to Crawl Your Clients’ Sites,” my previous article on that topic. Filtering and sorting in particular tend to generate unwanted pockets of duplicate content, as do some implementations of breadcrumb navigation. Crawling the site and sorting the list of resulting URLs alphabetically will show where multiples of the same base URI are duplicated with parameters of subdirectories to enable these features.

A simple canonical tag referring back to the default URI will resolve any of these sources of duplicate content. In this case, a 301 redirect is undesirable because the URIs have to exist, — i.e., not redirect back to the base URI — for human usability. For example, placing a 301 redirect on a URI that sorts the products on a category page so that products are shown by price would result in the user simply ending up on the default sweater page again without the sorting order they requested. That would be terrible usability. Because the canonical tag affects only search engine crawlers, it’s a safe alternative to canonicalizing in instances where customers need to see the page but it’s redundant to search engines. Make sure to identify and resolve duplicate content issues before the site launches, however, because once the horses are out of the barn — the duplicate content is live and indexed — it’s a lot harder to get them back in that de-indexation barn.

SEO Site Migration Checklist is a post from: Internet Marketing!

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(PRWEB) May 19, 2012

Miami Beach condos for sale get a high number of visitors when in the process of selling. Since Miami Beach condos belong to some of the most attractive condos in the world, buyers that are interested in purchasing a Miami Beach condo should pay close attention to Miami real estate news centre.

Josh Stein is a local real estate agent who works in Miami Beach and specializes in the sale of luxury Miami Beach condos and lofts. Josh has been a Majestic Properties top producer for a long time and works with both sellers and buyers, to ensure the highest quality of service. Josh Stein has been a Miami Beach real estate agent for more than 10 years. Besides selling Miami condos and lofts, Josh actively sells luxurious waterfront homes and historic art deco condos.

SEO Miracle is one of the leading SEO companies in the United States, and has decided to approach another task professionally and with enthusiasm. SEO Miracle and Josh Stein have partnered to offer and promote Miami Beach condo news centre for all potential buyers to become familiar with what the Miami Beach real estate market has to offer at this moment.

Joshua Hood, CEO and a co-founder of SEO Miracle, said a few words about the project, “We are experts in Internet marketing and search engine optimization and what Josh needs here is exactly that. We want to target and attract those potential buyers in order to inform them about what the Miami Beach real estate market has to offer. We will be responsible for optimizing articles and promoting them on social networks. Josh Stein is one of the best realtors in the world and we are always happy to meet skilled and professional people that we can work with.”

SEO Miracle and Josh Stein announced more projects to be done in the future and it is sure that they will not stop any time soon. Josh Stein is selling some of the most expensive Miami Beach condos and Joshua Hood still remains at the top as one of the best Internet marketing experts in the United States.

If you would like to check out Josh’s offer, you can follow him on Facebook and Twitter, visit his website http://www.joshsteinrealtor.com or call his phone number at 305-791-5596.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebmiami-beach-condos/miami-beach-condo/prweb9521332.htm

Josh Stein Realtor and SEO Miracle Partner Again to Create Daily Miami Beach … – Virtual is a post from: Internet Marketing!

Above is Syndicated Information from Article source: http://www.virtual-strategy.com/2012/05/19/josh-stein-realtor-and-seo-miracle-partner-again-create-daily-miami-beach-condo-news-cent

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This is not the case with Click Millionaires, but that said, make sure you read this entire review before pulling out your credit card. Disclaimer: I received a free copy of this book to review.

“The traditional American dream centered on individual financial achievement–where becoming a ‘millionaire’ allowed you to control your own life, afford anything you want, and live on your own terms. But today the phrase ‘Click Millionaire’ captures the revolutionary idea that lifestyle benefits like independence, security, and self-confidence–formerly only available to the wealthy–are now available to anyone who chooses to build a successful lifestyle business online. As you can see from the definition above, money is important to Click Millionaires, but it’s not the only thing that matters to the ‘new rich.’ Money is not the destination on you life’s road trip; it’s just the gas to help you enjoy the journey.” – Scott Fox, Click Millionaires

First, before purchasing any book, I think it’s important to understand the target audience. In the case of Click Millionaires, you’ll find this book helpful if you are a beginner. Click Millionaires gives a great overview of all the ways you can get started making money online. He covers blogging, podcasting, creating videos, freelancing and more – all good options for people unhappy at their office jobs and hoping to get started earning money online.If you are already well-versed in the world of making money online, though, Click Millionaires is not going to be as useful to you.

Scott’s book is great about giving you brief looks at all the avenues you can take for success online, but whatever you choose, you’re going to have to do more research to find out exactly how to optimize your time online. If Scott went into that kind of detail in his book, it would be  be thousands and thousands of pages! So be warned – if you decide, for example, that podcasting is the right route for you, you’re going to have to become more educated about it. You can’t simply read Scott’s book and turn into a podcasting millionaire. What is great, however, is that Scott gives readers tons of resources for finding more information. He sets you up for success.

The most valuable part of Click Millionaires is Part Five: How to Find Your Niche on the Internet. Choosing a niche is super important to making money online, and I believe that Scott explains how to do this very well. I also love all the interviews he includes in this book. It’s great to hear about stories straight from the people who’ve found success online.

I don’t agree with every piece of advice in this book. In fact, I think that Click Millionaires makes the same mistake that make “make money online” books and information products make – it sounds too easy. Making money online is anything but easy. Can you do it? Can you become a millionaire online?

Yes, I think you can. But it takes years of hard work and most people will never get there. The people who have become overnight successes online caught lightening in a bottle. They won the Internet business lottery. So be wary of anyone selling you hope. Don’t buy Scott’s book if you think you’ll be lounging on your own private island this time next year. Buy Scott’s book because you realize there is potential to earn money online and you want to learn about some of the paths you can take to do this.

Want to come to your own conclusions about Click Millionaires? This is your chance! Scott has graciously offered THREE copies of Click Millionaires to lucky BlogWorld readers.

How to Win:

Scott talks about making money in niche markets in his book, giving examples that range from a flight attendant who tells work stories via her podcast to a man who runs a message board about raising chickens. He’s also on the Making Money from Your Favorite Niche Market panel for BlogWorld New York. So, to win a copy of Scott’s book, leave a comment telling us: What is your favorite niche site?

Do you have a favorite fashion blogger who inspires you? Are you in awe of the videos your local baker posts about how to decorate cakes? Would you love to be as successful online as a friend who runs a forum for novice gardeners? Tell us about this site and you’ll be entered to win a copy of Scott’s book! Hurry, the entry deadline is May 25, 2012!

(Fine print: Winner will be drawn using Random.org and notified via email. Winner must respond within five business days to claim this prize. You may comment as often as you like, but only one comment per person will count as an entry. Commenting from multiple accounts and other attempts to cheat the system will result in disqualification. Only comments answering the above question will count as entries, though other comments are welcome. Odds of winning depend on the number of entries received. All decisions made by BlogWorld are final. Void where prohibited.)

Book Review: Click Millionaires by Scott Fox (Plus a Giveaway!) is a post from: Internet Marketing!

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Sydney, Australia (PRWEB) May 18, 2012

In a recently posted podcast on his blog InternetMarketingSpeed.com, online marketing master James Schramko interviews veteran podcaster Luke Moulton on the ins and outs of making a podcast, in the process, revealing some less well known details about the experience. The podcast is replete with insider knowledge with Schramko and Moulton providing tips and warnings about the entire endeavor. The podcast effectively primes anybody considering taking up podcasting.

Schramko and Moulton have fellow marketing expert Tim Reid as one of their common denominators. Reid is Schramko’s podcasting partner on Freedom Ocean.com and was Moulton’s co-host in online talk show Small Business Big Marketing. Reid’s name comes up several times in the interview as the two swap anecdotes on their respective podcasting experiences.

The discussion, which runs for about 45 minutes, thoroughly covers the topic of podcasting. It answers many beginner questions, such as “How professional do you need to go for your first podcast?”, “Does a recording studio help?”, “How do you invite interviewees to record with you?” and “How do you start a podcast?”. It also furnishes key information on technical matters such as the Apple iTunes algorithm, podcast plugin installation and retro-adding to iTunes, podcasting formats, etc.

Alluding to the time Schramko guested on the Small Business Big Marketing Show, Moulton lists some of the benefits of his podcasting experience, “Getting to talk to experts, learning from it, and certainly, building authority as well. It’s been a fabulous vehicle for that.”

Schramko describes that particular guesting stint as his first involvement with a more professional podcast, complete with an official bump-in and a disclaimer bump-out and executed in a professional studio. Upon receiving a wave of sales after the interview, he realized the power of having that audience.

Building an audience is essential in making an effective podcast and Moulton has some tips on how to successfully do that. He points out that consistency is a key factor, advising podcasters to have 4 to 5 shows a month. He also highlights the importance of getting good interviewees with good stories to tell, and then leveraging their audience as well.

Schramko explains, “Podcast is a traffic source rather than a product. For me, having a traffic source has been really beneficial for the rest of my business.” Both he and Moulton agree that podcasting is a fantastic platform to build authority and trust. It can be a very powerful business tool when done correctly. “It’s good to have a strategy when you set up a podcast, have an understanding of where it leads to and what comes next,” states Schramko.

Moulton expresses his thoughts on the growth of podcasting. “I think it’s a growing trend,” he observes. “Podcasting is a very popular medium to consume content.” He also mentions that with Apple and the way it is going with its technological innovations, podcasting will only keep on increasing in popularity.

The two also discuss the iTunes ranking algorithm, which is not published, unlike the Google algorithm. Moulton shares his conclusions on how an iTunes show can rank well, mentioning the number of people looking at a podcast iTunes profile and subscribing to the feed, as well as frequency of podcast episodes, to be some of the elements that can influence ranking.

The discussion touches on topics such as professional podcasting production values, the double-headed recording technique, podcasting equipment, Facebook campaigns and Authority Leverage, plus many more. When it comes to the option to polarise an audience, Moulton advises, “I think being yourself, the people who enjoy your format and the way you talk will gravitate to you, and they’re the audience that you want.”

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebJames_Schramko/InternetMarketingSpeed/prweb9522268.htm

InternetMarketingSpeed.Com Podcast Uncovers the Ugly Truth About Podcasting is a post from: Internet Marketing!

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George Cha Launches New Internet Marketing Strategies Website … is a post from: Internet Marketing!

Above is Syndicated Information from Article source: http://www.sbwire.com/press-releases/george-cha-launches-new-internet-marketing-strategies-website-internetmarketingdoshcom-143193.htm

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Internet marketing consultant and trainer Michael Bashi has just introduced a new section on affiliate marketing to his popular training website http://www.successtobusiness.com. The website is already considered to be a comprehensive training resource for several other types of home based business. Mr. Bashi is a familiar personality in the online business community in this part of the world and has served the industry with distinction for several years. One may recall that he has already developed many popular online coaching websites in the past. The new section added to successtobusiness.com offers a detailed discussion covering all important aspects of affiliate marketing.    

The reputed internet marketing expert recommends affiliate marketing as the best home based business option for those starting on a tight budget. Another key advantage of an affiliate business is that it can be started without own products. However, many affiliate marketers fail to continue long enough because they are not able to handle its intricacies. Mr. Bashi has stressed on the selection of products that are genuine and are used by the consumers on a daily basis. He has also advised the marketers to be extremely careful while selecting their affiliate network. Videos and article marketing are two of the strongest tools for building a successful affiliate business, according to Mr. Bashi.

Talking about the benefits of affiliate marketing, Mr. Bashi says, “This is a great alternative to a conventional offline venture and is one of the most unrivalled streams of passive income. If you’re on a shoe string budget and are looking to bring in some extra cash, then marketing products online is the ultimate solution”. He has also added that more new sections are about to be added to successtobusiness.com. The addition of this new section to the website has been appreciated by internet marketing enthusiasts looking to start their home based business.

About the Company: Internet marketing Services is a renowned internet marketing company that belongs to well known trainer and consultant Mr. Michael Bashi. The company has just added a new section to their training website http://www.successtobusiness.com.

Contact:

Windsor, Ontario

Zip Code: N9E 1S3

http://www.successtobusiness.com/internet-marketing

Read the full story at http://www.prweb.com/releases/2012/5/prweb9524318.htm

Reputed Internet Marketing Training Website Includes New Section for Affiliate … is a post from: Internet Marketing!

Above is Syndicated Information from Article source: http://www.digitaljournal.com/pr/717490

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To get you started, here are seven ways you can energize your program and boost your performance marketing results.

1. Make Sure You Have Fresh Creative

Check the last time you updated ad copy or rolled out a brand new campaign. It may seem obvious, but talk to any publisher and you’d learn that many advertisers don’t regularly update their programs with new creative. If it’s been more than three months, it may be time for a refresh.

While you’re conducting your ad copy freshness check, take a closer look at the back-end analytics to see how well the ad has been performing. Assess its performance throughout the life of the campaign to gauge how successful it was out of the gate.

You may also want to consider what your competitors are doing in terms of creative. Unbeknownst to you, it could be that publishers prefer your competitors because they have better creative that’s updated more often.

Additionally, consider automatically setting expiration dates on your ad copy and send reminders to publishers to alert them that there is new creative available.

Finally, if you have a resource issue when it comes to creative, ask your affiliate marketing network for help. You might be able to tap into cost effective, professional design resources without breaking your budget.

2. Promote Exclusive Affiliate Offers

When you steer consumers toward a great offer and make it exclusive to the affiliate channel, you’re not just driving commissions, you’re demonstrating your commitment to your publishers. This, in turn, inspires and motivates them on your behalf.

Remember that the affiliate channel is a great testing ground. If you have a new product, a new brand or just want to increase sales in a specific area, your affiliate partners can probably help.

What will inspire your publishers most is a truly valuable consumer offer. You know what sells — your publishers want to know that too. Let them know what your hottest products are and offer the affiliate channel an exclusive promotion from time to time that is designed just for the affiliate channel.

3. Strengthen Your Ties To Publishers

Do you communicate with your publishers directly? If you don’t, you should. Work with your performance marketing network account manager to foster closer relationships with the publishers in your program.

When you know your publishers, you will stay top of mind with them, and you will be able to better understand and address their needs.  Keeping the lines of communication open can help overcome any potential obstacles before they impact your program performance.

4. Increase Your Incentives

You can sweeten your incentive program through special bonuses. For example, for those publishers that refer $1000 in sales next month, be sure to compensate them with a $50 bonus.

 Not sure what will truly incent your publishers? Try different strategies, watch your competitors and, most importantly, get the advice of your publishers.  Simply ask them what will inspire them to focus more on your company and brand.

5. Recognize And Reward Your Top Publishers

While your top publishers are already reaping the benefits of working with your brand, consider additional bonuses that recognize their efforts so you can further leverage their success.

These incentives can reward publishers for various activities, including the obvious sales-driven incentives, as well as longevity with your brand, amount of website traffic generated and other measurable milestones.

What’s important to note here is that top successful publishers have a lot of options and can pick and choose from a lot of brands. With this in mind, you always want to cultivate strong affiliate relationships with your star performers. Some extra acknowledgement can go a long way.

6. Reinvigorate Inactive Publishers

While it may be tempting to dismiss inactive publishers so you can focus on the more productive ones, don’t be so eager to cast away the lower performers. After all, they might be diamonds in the rough for your brand. Your affiliate marketing network should make it easy for you to see your top gainers and decliners on a year-over-year basis. Make sure to look at that information regularly.

To bring the inactive or declining publishers back to life on behalf of your brand — and to more appropriately determine if they’re worth your investment — reach out to them first and try to find out why they have focused less on your brand. Is it just “out of sight out of mind” or is there something else at the root of the trend.

Meanwhile, you can also consider checking in with your network account manager to better determine if there are other issues looming with these particular publishers that should be addressed.  They might have information about the publisher that would be good for you to know.

7. Understand Your Mobile Traffic

While mobile commerce is still very much in its early stages, all signs indicate this part of the market is poised to really take off over the next few years. By getting your mobile affiliate programs in place now, you can start to reap the early adopter benefits, get familiar with the nuances of mobile affiliate marketing, and expand your reach through a new network of mobile publishers.

Your affiliate partners could be your most cost-effective route for testing the mobile waters. Just make sure to check with your affiliate network to ensure that your affiliate tracking is working from a mobile device.

In addition to evaluating your performance marketing results on a regular basis, it’s also a good idea to revisit these optimization recommendations every quarter to make sure your affiliate program is running at top speed.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Affiliate Marketing | Affiliate Marketing Column

7 Ways to Re-Energize Your Affiliate Marketing Program is a post from: Internet Marketing!

Above is Syndicated Information from Article source: http://marketingland.com/7-ways-to-re-energize-your-affiliate-marketing-program-11613

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